Perfectly Plum

Perfectly Plum – Matte Liquid Lipstick

Meet Perfectly Plum, a rich, romantic matte that strikes the perfect balance between bold and elegant. This velvety plum shade glides on smoothly and dries down to a soft, flawless matte finish that feels as good as it looks.

Highly pigmented and beautifully buildable, Perfectly Plum delivers full coverage with just one swipe—no cracking, no dryness, just smooth confidence. Whether you’re dressing up for a night out or adding depth to an everyday glam, this shade was made to elevate every look.

✨ Why you’ll love it:

• True matte finish with a luxe, velvety feel

• Long-wearing and transfer-resistant

• Lightweight, non-drying formula

• Universally flattering plum tone

Bold. Feminine. Effortlessly stunning.
Perfectly Plum is that one shade your collection has been waiting for. 💜💄